Creating Engaging Content with Tik Tok | with Laura Milliken

Feb 04, 2024

Meet Laura Milliken:

In today's digital age, social media platforms like TikTok have become powerful tools for individuals and businesses to connect with their audience. One such individual who has found success on TikTok is Laura Milliken. She is a fellow Embolden Label member. But more importantly, she is a devoted wife, homeschooling mom, a gifted speaker, a Godly influencer and co-host of The Energy to Heal Podcast. She also has over 465,000 followers on Tik Tok. Through her channel, Laura has become a trusted source of support and advice on emotional intelligence, relationships, and parenting. In this blog, we will delve into Laura's journey on TikTok and explore the strategies she uses to create engaging content.

Laura's TikTok journey began after several years of parenting little ones. She felt a strong calling to inspire people and share God's word with those in need. To kickstart her TikTok presence, Laura committed to posting one video per day for two months. She made a rule not to analyze her success until the two months were over. This approach allowed her to focus on consistency and stepping outside her comfort zone, even when faced with discomfort.

The theme of her lesson on Tik Tok for our community is the importance of consistency. She noticed a trend where certain videos would receive an instant rise in views, likes, saves, and shares, while others would flop. Instead of getting discouraged by the fluctuations, Laura advises content creators to ride the wave and not measure their progress too closely. She emphasizes that there are many people out there seeking solutions to their problems, and it's essential not to assume that everyone already has the answers you have to offer.

Laura gave so much valuable information on her call. If you want more details, you can watch the full live community call including the Q&A with Laura and Bee.

Tips for Creating Engaging Content on TikTok:

1. Consistency: Choose a posting schedule that you can stick to and strive to stay on track.

2. Be Courageous: Not everyone will understand why you are sharing or what your goals are, but don't let that deter you.

3. Share with Intention & Purpose: Speak to a specific group about a specific topic to make your content more relatable.

4. Watch Interest: Pay attention to which videos generate the most interest and create more content on those topics.

5. Stay Focused: Avoid talking about random and broad topics that may not resonate with your target audience.

6. Be Vulnerable: Let people get to know you and your personality, as it helps build a connection with your audience.

7. You Can't Please Everyone: Don't let critical voices interrupt your work; stay true to your vision.

8. Know What You Stand For: If you stand for something, you will inevitably upset some people. Don't expect to be for everyone.

Strategies for Success:

1. Use Hashtags: Incorporate both macro and micro hashtags to increase the discoverability of your videos.

2. Comment First: Boost your video's visibility by commenting on it first.

3. Respond for 10-15 Minutes: Whenever possible, respond to comments immediately after posting to engage with your audience.

4. Use a Hook: Grab your audience's attention within the first four seconds of your video.

5. Lead with a Story: Stories help pull your audience in and allow them to understand your content and personality better.

6. Good Lighting: Utilize natural lighting to highlight your face if you're featured in the video. Avoid backlighting, as it can create unappealing shadows.

7. Edit Out Pauses: Record your video at a normal speed and edit out unnecessary pauses and details to make it more efficient and engaging.

8. Edit Out Start/Stop: Remove the parts of your video where you're starting and stopping to maintain a seamless flow.

Handling Negative Comments:

When asked about dealing with negative comments, Laura advises content creators to keep them, despite the discomfort. By keeping negative comments, you give your audience an opportunity to rise up and stand up to the naysayers, empowering them in the process.

If you're considering starting your TikTok journey, take inspiration from Laura Milliken's channel (@laura_milliken). Pay attention to what you like about her videos and how she incorporates the strategies discussed in this blog to create engaging content. Remember, consistency, intention, and authenticity are key to building a loyal and engaged audience on TikTok. So, go ahead, embrace the platform, and start creating content that resonates with your target audience.

Remember, you don't have to do it all. If you're currently in the planning process of launching a podcast, you don't have to also add social media posting or short form videos to your business or platform.

Cheering for you,

Bee

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